This intensive is designed for coaches who are experiencing imposter syndrome that affects how they run their business, how they show up on coaching calls, or both.

It helps if you can point to specific ways the imposter syndrome is showing up: you're undercharging and you know it, you avoid visibility opportunities like posting on social media or speaking at events, you over-prepare for sessions, you second-guess decisions you're actually qualified to make, or you've been sitting on a business move — raising rates, pivoting to a new market, launching something new — because something keeps holding you back.

You don't need to know exactly where it comes from or have a specific memory in mind. That's actually a big difference between ART and other approaches — part of what we do during the intensive is identify the root cause together. But you do need to actually want this resolved, not just understood better.

This isn't the right fit if you're looking for business coaching or consulting. The intensive removes the emotional block that's been preventing you from implementing the business strategies and skills you already have, but it doesn’t teach you new ones.

This also isn't the right fit if you're not sure you're ready for things to actually change. ART works quickly and it works best when you're genuinely motivated to operate differently on the other side.

If you're still not sure whether this is right for you, reach out and we can figure it out together in a quick conversation.

Therapy is different from coaching in this regard. Therapists are bound by strict confidentiality requirements that prevent us from soliciting testimonials from clients, and for good reason: the therapeutic relationship depends on the client knowing that their experience is completely private. I will never ask a client to share their results publicly, and I will never share identifying details about anyone I work with.

What I can share is anonymized clinical data. Every client who goes through the intensive completes standardized assessments before and after, and I report the combined results from those assessments without identifying anyone individually. That way you can evaluate the results without anyone's privacy being compromised.

ART uses bilateral eye movements to help activate your brain’s natural processing mechanisms while you focus on a memory, sensation, or symptom.

When you experience something profound, deeply distressing, or formative, your brain sometimes stores it in a way that keeps triggering present-day reactions, like imposter syndrome.

The eye movements, combined with guided visualization, help your brain reprocess and store the memory in the past where it belongs without the emotional charge (aka the imposter syndrome you feel).

If you’d like to learn more about the difference between ART and other modalities you’ve heard about, I break this down in a comprehensive post right here.

Both use bilateral eye movements and both are evidence-based reprocessing therapies. The biggest differences for this intensive are practical.

ART doesn’t require you to describe the memory in detail or talk through the worst parts of it out loud. You'll work with the images and sensations internally while I guide the process.

ART also doesn't require any prep or history-taking before processing begins. There’s no homework, no ranking your worst memories by disturbance level, no multiple assessment sessions before we start the actual work. We identify the targets together on the day and begin processing in the same session. That’s part of what makes the one-day intensive format possible.

ART is also more directive than EMDR. If you’ve done EMDR before, you may be used to the therapist following your lead and letting your brain go wherever it goes during processing. ART doesn’t do that. I’m actively guiding you through specific steps and interventions rather than letting the process unfold open-endedly. For a one-day intensive where we’re targeting something specific, that structure helps us stay focused and use the time well.

The other difference you’ll notice is speed. ART typically resolves targets faster per session than EMDR, which is why a single intensive day can cover ground that might take weeks or months in traditional EMDR processing.

RTT uses hypnosis to access subconscious beliefs, identify where they came from, and then replace them through suggestion. After the session, you listen to a personalized audio recording daily for about 21 days to reinforce the new beliefs.

ART works differently. You’re fully awake and aware the entire time: no trance, no hypnosis, no suggestibility. Instead of replacing beliefs through suggestion and repetition, ART uses guided eye movements and a technique called Voluntary Image Replacement to change how your brain has stored the memories that are driving the problem. The processing happens during the session itself, not over weeks of listening to a recording afterward.

ART is also recognized by the Substance Abuse and Mental Health Services Administration (SAMHSA), and used by the Veteran’s Affairs, with a clinical research base that’s distinct from what’s available0 for RTT.

If you’d like to learn more about the difference, I break this down in a comprehensive post right here.

EFT involves tapping on acupressure points on the face and body while focusing on a distressing thought or memory. The idea is that tapping calms the body’s stress response and reduces the emotional charge around negative beliefs. Many coaches use it as a self-regulation tool, either with a practitioner or on their own.

ART doesn’t use acupressure. It uses guided eye movements to access specific memories and change how your brain has filed them. The key difference is precision: EFT works broadly on the emotional charge around a thought or belief, while ART goes after the specific experiences that created that thought or belief in the first place.

EFT is also typically an ongoing practice you repeat over time. ART aims to resolve the issue in one to five sessions (that we compress into a day), and the changes hold because the memory itself has been reprocessed, not just the reaction to it.

If you’d like to learn more about the difference, I break this down in a comprehensive post right here.

Hypnosis puts you in a trance-like state of heightened suggestibility, then uses suggestion to shift your beliefs or emotional responses. NLP uses language patterns and visualization to reprogram how you think. Both work through suggestion, whether conscious or subconscious.

ART is not hypnosis. You’re awake, aware, and in conversation with me throughout the session. I’m not putting you in a trance or installing new beliefs through language.

ART works by identifying the specific experiences that created your imposter syndrome response and helping your brain reprocess how those experiences are stored so that they stop triggering the present-day reaction.

The changes with ART come from how your brain reorganizes the memory, not from adopting a new suggestion.

If you’d like to learn more about the difference, I break this down in a comprehensive post right here.

Mindset coaching helps you identify unhelpful beliefs, reframe your inner narrative, and build new thought habits. That work has real value, especially for managing day-to-day self-doubt and understanding yourself.

Where mindset coaching hits a wall is when the imposter syndrome response is coming from a place that conscious thought can’t reach. If your body floods with anxiety the moment you think about your new price point, that response is firing before you have a chance to apply whatever reframe your coach taught you. The mindset tools are still useful, they just can’t get to the layer in your nervous system where the response starts.

ART goes directly to that layer, identifies the memories driving it, and reprocesses them so the trigger itself is resolved.

After that, the mindset tools you already have tend to work much better because they’re no longer competing with a response that’s overriding them.

If you’d like to learn more about the difference, I break this down in a comprehensive post right here.

Yes. Whether the trigger is a public presentation or raising your price on a sales page, the response works the same way: your brain learned to treat that type of exposure as dangerous, and now it reacts with a protective response whenever you approach a situation that resembles it.

ART targets the memory driving the response, not the specific situation it’s showing up in, so it works whether the problem looks like freezing before a live launch, or rewriting your rates page for the fifteenth time.

This is actually well-documented. Research on imposter syndrome shows that it’s commonly triggered by transitions, like a new role, a new market, a higher price point.

Advancing in your career requires more than picking up new skills; it requires internalizing a new identity, and that shift creates a period where your sense of who you are hasn’t caught up with where you’ve landed.

Your brain reads that gap as a threat, which is why the anxiety spikes even though your skills are more than adequate.

The white-knuckling that worked at one level stops working at the next because the response your brain is firing is proportional to the perceived risk, and at a higher level, the perceived risk is higher.

The good news is that this means the problem is specific and targetable, which is exactly what ART is designed to address.

That’s okay, we don’t need you to have it all figured out before we start. Part of the work is identifying the specific targets together. That said, this works best when you can point to how it’s showing up in your life and your business, even if you’re not sure why.

Yes. The imposter syndrome that comes with ADHD — the feeling of never reaching your potential, the rejection sensitivity, the years of hearing “you’re so smart, why can’t you just apply yourself” — usually has specific experiences underneath it that ART can target directly. The ADHD stays, but the emotional charge those experiences have left behind is what changes.

I’m also trained on how to adapt the ART process for ADHD, so the pacing, breaks, and eye movements are adjusted to make sure you’re comfortable throughout the day.

Your imposter syndrome isn’t the source of your empathy, your drive, or your ability to connect with clients. Those come from who you are as a coach and the skills you’ve built over years of practice.

The imposter syndrome is a performance drain, not a performance enhancer.

Clients who resolve their imposter syndrome report that their work gets sharper because they’re no longer splitting their attention and energy between serving their client and managing their own internal noise.

You keep everything that makes you good at what you do. What leaves is the exhaustion and distraction of fighting yourself on every decision.

No. ART works by processing how your brain responds to certain experiences, not by analyzing your business decisions or coaching approach. You don't need to share client names, revenue numbers, your niche strategy, or anything you'd consider proprietary. You can say "there was a moment where I felt completely out of my depth on a call" without explaining who the client was or what the session was about. We're working with how the experience landed in your body, not the business details surrounding it.

ART is generally well-tolerated and most people feel lighter after processing, not heavier.

That said, some people experience heightened emotionality, fatigue, vivid dreams, or headaches in the 24-72 hours after a session as your brain continues processing. This is generally a sign that things are working, not that something went wrong.

I recommend keeping your evening clear after the intensive and keeping the following day light if possible.

The intensive runs 3–5 hours with breaks built in, conducted entirely over secure video. You log on from wherever you’re most comfortable: your home office, a private room, wherever you won’t be interrupted.

I’d recommend clearing your whole day rather than trying to squeeze in other work before or after. Most clients want some quiet time afterward to sit with the shift, and you’ll probably feel tired the way you would after a really productive but intense day.

There’s no homework, no daily audio to listen to, and nothing you need to do before the intensive, or between the intensive and your follow-up check-ins.

When we reprocess the experiences that created your imposter syndrome response, those experiences stop triggering the same reaction going forward. Full stop.

If you later encounter a genuinely new situation that creates its own significant experience, that could theoretically produce a new response, but it would be a new response to a new experience, not the old one coming back. And if that happened, we could address it the same way, typically in a single follow-up session.

For virtual intensives, you need to be physically located in Massachusetts, Washington, Oregon, or Florida at the time of our session. Some clients travel to one of these states for the weekend.

If you prefer an in-person intensive in Mexico City, contact me directly here in order to schedule it.

For therapists living outside the United States, please contact me here so we can discuss whether you are eligible to work with me virtually from your location.